Resources Library by ANA

Business intelligence and competitive intelligence

This paper assesses the state of business intelligence and competitive intelligence in Mexico and Latin America and assesses historical and cultural factors that must be addressed specifically in this geographical area.

Catalogue: Seminar 1999: Market and Competitive Intelligence

Author: Gustavo Mendez-Kuhn

March 1, 1999

Psychographic targets after an economic crisis

Traditionally, media research by TV networks in Mexico analyzed the the audience by either demographic or geographic segmentation. In 1994, the Mexican peso suffered from a huge devaluation, which affected life style and aspirations of the audience,...

Catalogue: Seminar 1998: Towards Total Communications Strategies

Author: Idalia Cruz Garza

October 20, 1998

Improving quality in multi-country projects by capturing its heterogeneity

This paper expresses a growing concern over globalisation and new market research demands and is a review based on factual experience regarding the problems and pitfalls facing multi-country research in Latin America with the purpose of helping...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Authors: Jorge Lipetz, Mónica S. Markwald, Jorge García-González

Company: Markwald La Madrid & Asociados

September 1, 1998

The evolution of a Latin American audit process

This paper provides a framework for establishing an initial examination process and demonstrates how people from different countries can work together for the improvement of media research.

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Authors: George Ivie, Nick Terlizzi

Company: Ernst and Young Services Pty Ltd

June 15, 1998

Is qualitative research truly developing or is it declining? (Spanish)

This document makes a dissertation on the perception current in Mexico from the assessment, definition and utilization from the investigation qualitative: The same invites to the reflection on the conception from a investigation more engaged and less...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Ernesto Reyes Escobedo

June 15, 1997

Pay television

This paper presents an overview of Pay Television in Latin America, considering the different transmission modalities: cable, MMDS, DBS and DTK. It will be shown that Pay Television is quite under-developed in the continent, whereas broadcast...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Paulo Pinheiro de Andrade, Flávio Ferrari

Company: IBOPE Inteligencia

June 15, 1996

The organizational aspects of regional research

Los Medios y Mercados de LatinoAmerica is an industry developed and supported pan-regional multimedia survey of Latin America. The methodological and technical difficulties associated with this project are enormous. Within that context, the authors...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Paul J. Donato, Barry Koch

June 15, 1996

Evolution of mass media and the measurements of its audience in Latin America

The introduction shows that television has a higher share of ad spend in Latin America than in any other part of the world. This leads to an even higher share of television in the media research budgets. The following parts review the introduction...

Catalogue: Latin America 1995: Trends And Tools For Business Decisions

Authors: Ricardo Mariño, Alberto Arnaldo

Company: IBOPE Inteligencia

May 1, 1995

Thinking of the future

This paper attempts to develop an analysis of Latin America based on the opinions gathered in a harmonized quantitative research survey conducted in nine Latin American / Caribbean countries. This was the first wave of a Tracking Study designed to...

Catalogue: Latin America 1995: Trends And Tools For Business Decisions

Authors: Maria Helena Gama, Nelsom Marangoni

May 1, 1995